Warshall brand guidelines

Brand assets

The lockup is the mark beside the name set in Inter, in ink for light grounds and white for dark grounds. The mark is available on its own as SVG and PNG. App icons are the mark on a graphite tile. Avatars are available on a graphite ground and on a light ground.

The Warshall lockup, mark, app icon and avatars.

Colour

One colour. The mark is ink or graphite on a light ground and white on a dark ground, always flat. Never red, and never with a gradient, a shadow, an outline or a glow.

Clear space and size

Leave clear space of a quarter of the mark’s height on every side. Do not show the mark smaller than 16 pixels or the lockup narrower than 120 pixels. Below that, use the mark alone.

What not to do

• Do not recolour, outline, stretch, rotate or add effects to the mark.
• Do not close, widen or fill the channel that forms the W. The channel is the mark.
• Do not place the mark inside another shape or combine it with another logo.
• Set the name in Inter semibold capitals with wide tracking, as in the lockup files, and in no other face.
• Do not use the mark to suggest that Warshall made or endorses something it did not.

Name

Refer to us as Warshall. Not Warshall AI or Warshall Code. Write it as one word with a capital W in running text. The all caps form exists only in the wordmark. The tracker inside the app is written WorkMap.